Has neoliberalism impacted men and women differently Essay

Has neoliberalism impacted men and women differently - Essay Example The emergence of neoliberalism and the globalization however, also brought forward the different social and political inequalities. The changing social order which took place as a result of the neoliberalism is believed to have taken the women out of the family equation and has placed her in the midst of crisis. What is so important with the neoliberalism is that it pushes the regulation of a society out of the hands of government and places it in the hands of market with the belief that the social equality and justice will be restored. Due to the market driven social, political and economic policies, the overall labor force has became more mobile and women are now being considered as the vital part of the overall labor force of any country. The question of whether this shift towards the neoliberalism has affected men and women equally or in different manner therefore is a valid question which this paper will attempt to explore. A quicker look at the definition of neoliberalism shall be a starting point to discuss the issue of how the neoliberalism has actually affected men and women. ... Though the notion of poor gets poorer and rich gets richer has been highlighted what is also significant to note that the above definition has highlighted the issue of economic policies which are relatively free from the influence of State. Neoliberalism in this regard therefore is a completely new philosophy outlining the lesser role of State and therefore greater power to be given to the market forces. Thus the ultimate goal of neoliberalism is to expand and intensify the markets to such level that every transaction takes place based on the market forces. The ultimate objective of neoliberalism therefore is to envisage a world where every aspect of life is governed by the markets. One of the aims of the neoliberalism therefore are to convert most of the social acts and relations according to the market transactions thus allowing competition to take place between each being. Economic rationality therefore is considered as the driving philosophy behind the regulation of a perfect soc iety. This also means that the overall social relations, gender specific roles as well as the position of man and woman radically altered as a result of this shift towards the more market oriented society based on the notion of economic rationality. Since economic competition served as the guiding principle therefore the maximization of the neoliberalism’s ideology. It is in this wake the sex or gender specific roles have reversed also due to the increasing emphasis on the competition and market driven social relations. The basic ideology of liberalism is based on the liberty and freedom and thus this very fact outline the disappearance of the social relations which might result into any kind of handicap between the social relations and compromise the liberty

Segmentation and Possible Target Markets Case Study - 1

Segmentation and Possible Target Markets - Case Study Example This is because both of these drinks initially originated from the United States hence the people identify with the brand. Behavioral aspects of the people of the United States also determine the marketing segment. The people constantly enjoy a soft drink as compared to the other part of the world where beverages like tea possess more popularity. Hence, the United States is a market segment for coke and diet coke based on geographic, psychographic and behavioral patterns (D’Altorio, 2010). The product coke targets towards the whole population in the market. However, Coca-Cola Company takes exceptional effort to ensure that various age groups associated with this brand. As a result, teenagers become a market segment for the Coca-Cola Company. Teenagers are a notorious market segment that proves hard to impress various times. However, Coca-Cola takes up the challenge to identify their brand with the young generation since teenagers constantly consume soft drinks. Teenagers provi de a good market segment since they are an ideal target for both coke and diet coke. While Coke aims at the general teenage population, diet coke appeals easily to teenage girls who are health conscious and prefer to consume a low-calorie soft drink. Coca-cola targets the teenage population by placing their products in school vending machines. In addition, the social media plays a crucial role in ensuring the brand advertises itself to teenagers through popular sites such as facebook and twitter. One of the advertisements by coca cola targeting teenager is the global ad campaign that uses the love of music by teenagers to appeal to them (Chapman, 2011).Women in the United States are a market segment specifically due to their consumption of Diet Coke. Since the release of the product in 1982, diet coke receives appraisal and acceptance in the United States market as a feminine drink. This is because the drink attracted more female customers than it did male customers.